From Farm to Japan
Custom Roasting
According to customers' preferences, we tailor-make roasting plans. Our professional roasters strictly control the roasting process to create the most suitable coffee beans.
Coffee Retail
We offer a diverse selection of high-quality coffee products through multiple online and offline sales channels. Our brands include KOUNOU, Fitbean, and more.
Coffee Shop Operation
We have established KOUNOU specialty coffee shops in Japan, perfectly blending the unique charm of Yunnan coffee with Japanese coffee culture, bringing you a rich and warm coffee experience.
company philosophy
Guided by the principle of “delivering the blessings of nature and the heartfelt intentions of producers to our customers,” we continuously cultivate our own farms. Through our uniqueness and cutting-edge technology, we bridge the gap between customers and producers, allowing customers to feel a closer connection to the place of origin and serving as a link between producers and consumers.
Company Profile
Established
in 2022, Kounou Inc. is a Japanese company specializing in the import,
roasting, sales, and promotion of premium Yunnan coffee. Through our end-to-end
quality control process “from farm to Japan,” we provide consumers
with the highest quality, fresh, and diverse Yunnan coffee experience.
Our Articles
It's content strategy gone awry right from the start.
Global Coffee Excellence: KOUNOU COFFEE Expands Roasting Capabilities with High-Precision Technology
KOUNOU COFFEE has transformed its Osaka facility with the installation of a customized Fuji Royal Roaster R110, marking a significant advancement in its coffee roasting capabilities. The upgraded 10-kilogram roasting machine features precision temperature control to 0.1°C accuracy, enhanced automation systems, and network connectivity for global roasting optimization. This technological upgrade enables the facility to process up to 3,000 kg of green coffee beans monthly. The customization, overseen by founder Mr. Li, builds upon the already premium capabilities of Fuji Royal’s top-tier small-scale roasting machine. Looking ahead to 2025, KOUNOU COFFEE plans to expand its product offerings through both its premium KOUNOU series and everyday Fitbean series. The company also aims to establish partnerships with renowned coffee-producing regions worldwide, sharing its advanced roasting expertise to foster a more diverse coffee culture. This initiative represents KOUNOU COFFEE’s commitment to delivering exceptional coffee experiences while bridging the gap between coffee-producing regions and consumers.
KOUNOU COFFEE Showcases Premium Yunnan Coffee at SCAJ2024
KOUNOU COFFEE, a brand of Kounou Inc., showcased its premium Yunnan coffee at the SCAJ2024 exhibition in Tokyo from October 9-11, 2024. This marks the company’s third and most significant appearance at a Japanese coffee event this year. KOUNOU COFFEE featured three distinct Yunnan coffee green beans, with the Red Wine Process variety generating particular interest. CEO Mr. Li praised the exhibition as an excellent learning opportunity. The SCAJ event, in its 21th year, focused on the theme “Let’s go full throttle into a new decade,” addressing industry challenges and innovations. KOUNOU COFFEE’s participation underscores its commitment to quality and expansion in the Japanese market. The company, founded in 2022, operates its own coffee plantation in Yunnan, China, and maintains offices in both Osaka and Tokyo.
KOUNOU COFFEE Announces Inaugural Roasting Masters Cup 2024
KOUNOU COFFEE, a specialty coffee brand, announces its inaugural Roasting Masters Cup 2024, set for September 12 in Osaka. Following their successful debut at CAFERES JAPAN 2024, this competition aims to showcase top roasters’ skills while highlighting Ethiopian and Yunnan coffee beans. Twenty professional roasters will compete, blending both origins to create unique profiles. The event aligns with KOUNOU COFFEE’s mission to promote high-quality specialty coffee and strengthen industry connections. Registration is open until August 30, with a grand prize of a roast degree measuring device. This competition further establishes KOUNOU COFFEE’s presence in the Japanese specialty coffee market.
KOUNOU COFFEE Makes Successful Debut at CAFERES JAPAN 2024
KOUNOU COFFEE, the coffee brand of Kounou Inc., made its Tokyo market debut at CAFERES JAPAN 2024, held at Tokyo Big Sight from July 16-18, 2024. As Japan’s largest specialized coffee industry exhibition, the event provided an ideal platform for KOUNOU COFFEE to showcase its Yunnan specialty coffee beans. The brand’s products attracted significant interest from major Japanese coffee companies, laying groundwork for future collaborations. CEO Mr. Li expressed high confidence in entering the Tokyo market and plans to increase investment in the Kanto region, deepening cooperation with local coffee businesses. KOUNOU COFFEE remains committed to promoting high-quality Yunnan specialty coffee to global consumers while contributing to Japan’s thriving cafe culture.